Manna Pro Expands its Offerings

Reader Contribution by Press Release
Published on May 5, 2011
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CHESTERFIELD, MISSOURI – Manna Pro Products, LLC, is acquiring three well-known brands in the equine care category from Summit Industries, Inc. The agreement includes the purchase of the Corona and Horseman’s Dream animal care brands in addition to an exclusive license to market the Lexol leather care brand to the equine market. Summit will continue to sell and distribute Lexol to its existing non-equine markets. The brands complement Manna Pro’s existing product offerings, which range from quality animal nutrition products to grooming and stable management products, and will be available wherever Manna Pro products are sold.

Manna Pro produces high-quality animal nutrition and care products for a broad range of animals. Its largest group of products is geared to horses, but the company also produces feed for backyard poultry and goats, rabbits, cattle, pigs, and companion animals. Manna Pro’s product lines primarily serve the “lifestyle farmer” market – people who own acreage with farm animals, and operate their farms as a hobby rather than a business. The company’s flagship product – Calf-Manna – has been a staple of animal owners for over 80 years. Its products appeal to people who view their animals not as merely livestock, but as a part of their lifestyle, and even as a part of their family.

According to John Howe, President of Manna Pro Products LLC, product innovation, consistently high quality, and excellent service are keys to the company’s continued growth. “Our customers in the equine and other lifestyle farming segments rely on Manna Pro to bring them the very best options for animal care and nutrition,” Howe says. “We are dedicated to serving as a one-stop resource for the finest brands, and we are excited to bring three trusted names to the Manna Pro family with this acquisition.”

With the acquisition, Manna Pro customers will now be able to find the following products at retail locations across the country:

· The Lexol family of cleaners and conditioners is carefully formulated to maintain the beauty and durability of all types of fine leather, and its alkaline-free products are trusted to maintain the beauty and extend the life of leather saddles and tack. Horse owners also prefer Lexol’s Neatsfoot Leather Dressing, which is specially formulated to condition and protect light-colored leather without darkening or leaving behind a greasy finish.

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