Selling Produce at Local Farmers’ Markets

By Chris Arnold
Published on April 11, 2011
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Find a way to set your booth apart.
Find a way to set your booth apart.
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Farmers’ markets make great family outings. Displays attractive to children can help sales.
Farmers’ markets make great family outings. Displays attractive to children can help sales.
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Diverse and colorful fruits and vegetables create tables that look inviting.
Diverse and colorful fruits and vegetables create tables that look inviting.
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Prepackaging your goods in bunches, boxes or bags makes them more appealing to some buyers.
Prepackaging your goods in bunches, boxes or bags makes them more appealing to some buyers.
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Bunched carrots, with radishes in the background, sit ready for sale at the local farmers' market.
Bunched carrots, with radishes in the background, sit ready for sale at the local farmers' market.
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Taste tests of your delicious and/or different products are a great way to get people into your booth.
Taste tests of your delicious and/or different products are a great way to get people into your booth.
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Diverse and colorful fruits and vegetables create tables that look inviting.
Diverse and colorful fruits and vegetables create tables that look inviting.

Your local farmers’ markets can be festive cultural outings for you and your family. It is a place where friends and neighbors connect, children are welcome, and people reunite with foods from their past.

Our farmers’ markets in Knoxville and Oakridge, Tennessee, offer a wide array of local organic and conventionally grown produce, artisan breads, bedding plants, conventional pastries, organic whole-grain pastries, flowers, fruit trees, grassfed beef, cage-free eggs, goat cheese, sheep cheese, specialty vegetables, granolas and more.

If you’re looking for a variety of locally grown produce or baked goods, your local farmers’ market is the place to go. It’s also a logical place to turn if you are trying to find healthy markets for your own suitable products.

For people who may be trying to reinvent themselves during these challenging economic times or who simply want to do something different, the farmers’ market may be a venue for your new business. Nearly all the vendors come from careers far removed from a farmers’ market. Vendors at our local markets include former educators, landscape architects, therapists, electricians, career military personnel, builders and nurses. Producers were willing to trade their scrubs, classrooms, suits and commutes for hard work, independence and creativity.  

Do your research

If you are thinking about selling your products at a farmers’ market, check out the markets in your area, and contact your local farmers’ market association. It’s easy to Google this information or find a contact through your local extension agent. (One great resource is FarmersMarketCoalition.org.) Here are a few points to keep in mind if you decide to sell at a farmers’ market:

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