Wrangler®Western Wear – the iconic
American denim brand and leading western apparel maker – announced today
exciting updates to the fall Wrangler® 20X®
collection, designed for today’s cowboy who wants to look great in and out of
the arena.
Led by the launch of the new Competition Jean Style #01 – endorsed by the
The Competition Jean will hit store shelves mid-September and offer a mid rise that
sits at the waist; an extra relaxed seat and thigh for freedom of movement;
heavy weight denim for added durability and strength; leg openings to fit over
boots; and a cell phone pocket for convenience.
The Wrangler® 20X® collection is backed by a team of
first-class competitive endorsees. From a world champion cowboy to a football
player with giant stats, the latest class of Wrangler® 20X®
endorsees is at the top of their game:
- Kaycee
Feild: PRCA world champion bareback rider and member of the Wrangler National
Patriot Team raising awareness for American troops overseas, who wears his
jeans on and off the dirt - Bear
Pascoe: Professional football tight end for the New York Giants who wears
Wrangler® 20X® jeans when he’s roping, and
hanging out with friends and family - Silvano
Alves: Professional Bull Riders world champion who represents the western
lifestyle in the U.S. and abroad in his Wrangler® 20X®
jeans - Austin
Meier: Professional Bull Riders champion who requires durability and strength
in every aspect of his life, including his jeans - Cody
Johnson: Native Texan recording artist who puts his jeans through as much on
the stage as cowboys do in the arena
“Wrangler
20X addresses the need of a new generation of cowboy who’s involved in the
western way of life and the sport of rodeo in some way, even if he’s not a
ProRodeo competitor,” said Robin Rich, senior marketing manager, Wrangler
Western Wear. “We are thrilled to partner with this group of young, fresh faces
who epitomize that active lifestyle.”
With a new label that celebrates the legacy of the
Wrangler name, the collection’s rebranding will also be marked with a new logo,
advertising campaign, in-store POS, and social media components. To access
exclusive Wrangler® 20X® team content, find Wrangler
Western on
Facebook at www.facebook.com/wranglerwestern,
Twitter at www.twitter.com/wranglerwestern,
YouTube at www.youtube.com/WranglerJeans,
and for more from Wrangler, visit www.wrangler.com.
This press release is presented without editing for
your information. GRIT does not recommend, approve or endorse the products
and/or services offered. You should use your own judgment and evaluate products
and services carefully before deciding to purchase.
