Wrangler® Marks the Start of a New Generation of Cowboys

Wrangler^®Western Wear – the iconic
American denim brand and leading western apparel maker – announced today
exciting updates to the fall Wrangler^® 20X^®
collection, designed for today’s cowboy who wants to look great in and out of
the arena.

Led by the launch of the new Competition Jean Style #01 – endorsed by the
Professional Rodeo Cowboys Association (PRCA) – the Wrangler^® 20X^® collection sports the performance features required for extreme activities and the look desired for everything else – a combination that gives him confidence while he’s competing, performing, and just hanging out.

The Competition Jean will hit store shelves mid-September and offer a mid rise that
sits at the waist; an extra relaxed seat and thigh for freedom of movement;
heavy weight denim for added durability and strength; leg openings to fit over
boots; and a cell phone pocket for convenience.

The Wrangler^® 20X^® collection is backed by a team of
first-class competitive endorsees. From a world champion cowboy to a football
player with giant stats, the latest class of Wrangler^® 20X^®
endorsees is at the top of their game:

• Kaycee
  Feild: PRCA world champion bareback rider and member of the Wrangler National
  Patriot Team raising awareness for American troops overseas, who wears his
  jeans on and off the dirt
• Bear
  Pascoe: Professional football tight end for the New York Giants who wears
  Wrangler^® 20X^® jeans when he’s roping, and
  hanging out with friends and family
• Silvano
  Alves: Professional Bull Riders world champion who represents the western
  lifestyle in the U.S. and abroad in his Wrangler^® 20X^®
  jeans
• Austin
  Meier: Professional Bull Riders champion who requires durability and strength
  in every aspect of his life, including his jeans
• Cody
  Johnson: Native Texan recording artist who puts his jeans through as much on
  the stage as cowboys do in the arena

“Wrangler
20X addresses the need of a new generation of cowboy who’s involved in the
western way of life and the sport of rodeo in some way, even if he’s not a
ProRodeo competitor,” said Robin Rich, senior marketing manager, Wrangler
Western Wear. “We are thrilled to partner with this group of young, fresh faces
who epitomize that active lifestyle.”