Grow Your Farm with Social Media

Whether to promote a product or connect with a community, social networks provide valuable services to the modern-day homesteader.

| March/April 2019

farm-social-media
Photo by Getty Images.

It’s almost impossible to navigate modern life without bumping into social media, but does it have a place on the modern farm? Absolutely! For many farmers, social media is a valuable tool that can be used to grow their farm or homestead.

From a marketing perspective, social media is the new frontier. Social networks allow fans of the farm to feel connected to the animals and gardens without getting their hands dirty, thereby building a deeper and more personal bond between farmer and consumer. They also provide an avenue to alert customers about new products, and a place to both gauge and foster excitement as your farm grows and changes.

Another perk of social media for modern homesteaders is the connection it provides to other farmers and people going through the same experiences and lifestyle changes. Near and far, social media connects like-minded folks who can share resources and knowledge about the unique experience that is homesteading.



instagram-chick
Image by Allison Sarkesian.

From an educational perspective, social media connects homesteaders as never before. It allows instant, up-to-the-minute answers to specific questions, letting you interact with experts and other farmers on a personal level. You can follow along with other homesteaders’ experiences in real time, and see all the ins and outs of their farms’ workings. And while not everyone is responsive to direct messages, most homesteaders are quick to help out another farmer with a question.





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