Monroe Tractor Celebrates 60 Years

Reader Contribution by Press Release
Published on March 22, 2011
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HENRIETTA, NEW YORK – Monroe Tractor is pleased to announce that the
company is celebrating its 60th anniversary this year. The heavy equipment dealer has
been serving agricultural and construction customers throughout New York State since
1951 when Henry M. Hansen opened the first location in Henrietta. There are now
eleven locations in New York.

“A lot has changed over the past sixty years, but our business values are very much the
same,” says Janet Felosky, president of Monroe Tractor, and Henry Hansen’s daughter.
“We are still a family business, and every location follows my dad’s original vision for the
company. We often repeat his favorite phrases: ‘Where courtesy dwells and service
excels’ and ‘Don’t worry about downtime–uptime all the time.'”

Hansen still serves as chairman of the board and CEO. His daughters run the day-to-day
operations of the business; Felosky is president and Sandy Alvarez is corporate
secretary. Janet’s son, Chris, oversees their product support representatives.

The successful heavy equipment dealership has grown from a 30′ by 40′ block structure
on a two-acre, parcel located at the corner of Routes 15 and 253 in Henrietta, New York,
into a statewide operation with eleven locations. The dealership spans from Adams
Center at the north to Elmira at the south, Albany in the east and Buffalo in the west.
Four locations specialize in construction equipment, five in agricultural equipment, and
two offer both types of equipment.

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