Garden Media Group Leads Way With Creation of Pinterest Newsroom

Pinterest is not the first place that comes to mind as a
place for press releases or news, yet Garden Media Group is setting a new trend
in garden marketing by creating a news pinboard to bring content to the photo
based website.

Garden Media’s “Newsroom” on Pinterest allows followers to
receive up to date information about announcements and new products.  Having this information in one place makes it
easy to find and accessible for everyone.

“Our main goal, as a PR firm, is to promote our clients,”
says Katie McCoy Dubow, creative officer at Garden Media. “In today’s
constantly changing technological environment, we are developing ways to
integrate client news across all channels and social media platforms, and
Pinterest is the perfect medium for the home and garden industry.”

Pinterest is used primarily by people who enjoy searching,
finding and organizing pictures of their interests. In recent months,
businesses steadily have been promoting their products on Pinterest to target
potential customers. However, few public relations agencies have jumped at the
chance to spread news via this popular social media channel.

“Three things drove us to create a newsroom on
Pinterest.  We have an opportunity to
develop new forms of content, we wanted to drive more traffic to our clients’
websites, and it continues to establish Garden Media as trendsetters in the
lawn and garden PR field,” explains Dubow.

The “Garden Media Newsroom” pinboard joins 39 other boards
on the Garden Media Pinterest page. Stay updated with Garden Media and their
clients’ news by viewing their new pinboard at http://pinterest.com/GardenMedia/garden-media-newsroom/.