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Cub Cadet Redesigns Website for Consumer Benefit

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By Hank Will and Editor-In-Chief | Mar 19, 2009

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I just discovered that Cub Cadet has finally redesigned its <a href=”http://www.cubcadet.com/” target=”_blank”>website</a> as a single point of information for all of its constituents. Folks can now easily access homeowner-rated equipment, <a href=”http://www.cubcadet.com/webapp/wcs/stores/servlet/category2_10051_14101_33836_600001_600001_-1_image” target=”_blank”>Volunteer utility vehicles</a>, <a href=”http://www.cubcadet.com/webapp/wcs/stores/servlet/category1_10051_14101_600002_Y_-1″ target=”_blank”>commercial products</a> and <a href=”http://www.cubcadet.com/webapp/wcs/stores/servlet/category1_10051_14101_600003_Y_-1″ target=”_blank”>Cub Cadet Yanmar machinery</a> through one dynamic, easy-to-use website. In the past, you had to jump from one site to another to capture the scope of Cub Cadet products … think that was a pain? It was.</p>
<p>Cub Cadet’s redesigh is based on some market research that indicated that potential and existing customers turn to the internet long before stepping into a dealership or retail store. Cub Cadet’s new website provides visitors with an experience that compliments their in-store experience by providing in-depth information on all products, including zero-turn riding mowers, compact utility tractors, commercial mowers and more. Browsing through all four product lines can finally be accomplished from one location, with the click of a button.</p>
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<p>”Short of entering into a dealership or retail store, we set out to make CubCadet.com the go-to resource for all things Cub Cadet,” says Jeff Salamon, Cub Cadet’s director of marketing.  “We are giving consumers a central location to experience what we call the fundamentals of Cub Cadet products – innovation, progressive thinking, high performance and premium quality.  We want them to leave our website with the confidence and reassurance they need to feel that their investment is well-placed.”</p>
<p>In addition to showcasing Cub Cadet’s products, the new website connects visitors to dealers and retailers. After reviewing products and comparing details, website visitors can add products to a shopping list and with the click of a button and proceed to check-out. CubCadet.com then allows visitors to arrange purchase from the nearest dealer.</p>
<p>What’s even more exciting to me is that this convenient purchasing process extends to parts. With 20-something vintage Cub Cadet garden tractors in my collection, online parts ordering is a real plus.</p>
<p>I don’t often wax excited about corporate websites, but Cub Cadet’s website redesign is refreshingly useful … enough so that I am really excited. Click on in to <a title=”blocked::http://www.cubcadet.com/” href=”http://www.cubcadet.com/” target=”_blank”>
<span title=”blocked::http://www.cubcadet.com/”>www.CubCadet.com</span>
</a> to marvel at the depth and breadth of cool tools and machinery the company offers.</p>
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<a href=”http://www.grit.com/biographies/oscar-h-will” target=_self>Hank Will</a>
<em> raises hair sheep, heritage cattle and many varieties of open-pollinated corn with his wife, Karen, on their rural Osage County, Kansas farm. His home life is a perfect complement to his professional life as editor in chief at GRIT and Capper’s Farmer magazines. Connect with him on </em>
<a title=Google+ href=”https://plus.google.com/u/0/117459637128204205101/posts” target=_blank rel=author>Google+</a>.</p>

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