Cub Cadet Redesigns Website for Consumer Benefit

Reader Contribution by Hank Will and Editor-In-Chief
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I just discovered that Cub Cadet has finally redesigned its <a href=”” target=”_blank”>website</a> as a single point of information for all of its constituents. Folks can now easily access homeowner-rated equipment, <a href=”” target=”_blank”>Volunteer utility vehicles</a>, <a href=”″ target=”_blank”>commercial products</a> and <a href=”″ target=”_blank”>Cub Cadet Yanmar machinery</a> through one dynamic, easy-to-use website. In the past, you had to jump from one site to another to capture the scope of Cub Cadet products … think that was a pain? It was.</p>
<p>Cub Cadet’s redesigh is based on some market research that indicated that potential and existing customers turn to the internet long before stepping into a dealership or retail store. Cub Cadet’s new website provides visitors with an experience that compliments their in-store experience by providing in-depth information on all products, including zero-turn riding mowers, compact utility tractors, commercial mowers and more. Browsing through all four product lines can finally be accomplished from one location, with the click of a button.</p>

<p>”Short of entering into a dealership or retail store, we set out to make the go-to resource for all things Cub Cadet,” says Jeff Salamon, Cub Cadet’s director of marketing.  “We are giving consumers a central location to experience what we call the fundamentals of Cub Cadet products – innovation, progressive thinking, high performance and premium quality.  We want them to leave our website with the confidence and reassurance they need to feel that their investment is well-placed.”</p>
<p>In addition to showcasing Cub Cadet’s products, the new website connects visitors to dealers and retailers. After reviewing products and comparing details, website visitors can add products to a shopping list and with the click of a button and proceed to check-out. then allows visitors to arrange purchase from the nearest dealer.</p>
<p>What’s even more exciting to me is that this convenient purchasing process extends to parts. With 20-something vintage Cub Cadet garden tractors in my collection, online parts ordering is a real plus.</p>
<p>I don’t often wax excited about corporate websites, but Cub Cadet’s website redesign is refreshingly useful … enough so that I am really excited. Click on in to <a title=”blocked::” href=”” target=”_blank”>
<span title=”blocked::”></span>
</a> to marvel at the depth and breadth of cool tools and machinery the company offers.</p>
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<a href=”” target=_self>Hank Will</a>
<em> raises hair sheep, heritage cattle and many varieties of open-pollinated corn with his wife, Karen, on their rural Osage County, Kansas farm. His home life is a perfect complement to his professional life as editor in chief at GRIT and Capper’s Farmer magazines. Connect with him on </em>
<a title=Google+ href=”” target=_blank rel=author>Google+</a>.</p>

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