Wrangler® Launches Mobile Roping Game Offering Consumers Online Rewards

Wrangler® Western Wear – the iconic American denim brand and leading manufacturer of western apparel – announced today the launch of a mobile game, Wrangler Rope Your Rewards. An entertaining roping test that doesn’t require, but does reward, real-life ranch experience, the Wrangler Rope Your Rewards game offers winning players prizes including digital wallpaper featuring Wrangler endorsees Jason Aldean, Laura Bell Bundy or Trevor Brazile, and discount offers from www.wrangler.com including free shipping and $10 off a purchase.

To play, users must saddle up and rope their way through three one-minute rounds in three environments: on the ranch, in the arena and in the city. To unlock Wrangler rewards, users must gain points by roping critters – objects ranging from steer to ATVs – in order to complete each level, being careful not to rope friendly objects including the rancher’s wife and a rodeo clown.

“Wrangler Rope Your Rewards offers a fun opportunity for our consumers to interact with the Wrangler brand and the western lifestyle in a new – virtual – way,” said Robin Rich, senior marketing manager, Wrangler Western Wear. “We are constantly working to come up with new, creative ways to show our appreciation to loyal fans. Not only is this game designed to provide entertainment for our consumers, it allows us to reward them with discounts on Wrangler products and exclusive content from popular artists and athletes our brand endorses.”

Wrangler Rope Your Rewards is available as a free download from iTunes and can be played on iPhones, iPads and Androids. The game also offers a retail locator to help users find their local retailer carrying Wrangler product.