Three Strikes and We're Not Out, But on a Personal Note…

Reader Contribution by Becky And Andy
Published on April 30, 2013
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To bring you up to speed a little:

When last we talked, I had learned of my second place status with Brownboots Interactive. Andy had interviewed with the Wisconsin Food Hub Co-op (WFHC) and we were waiting to hear if he landed the job.

As he expected, while he seriously impressed the board of directors, he was not asked to take the sales manager position. This was ok as ultimately, we want to see the Hub succeed. However, after he learned this, we were asked to present a proposal to take on the marketing and design aspect of the WFHC.

Let me explain. A month or so back, Andy had been at a trade show on behalf of the brand new WFHC. In order to make an impression on potential buyers and institutions, they needed some corporate ID and they needed it in about 36 hours.

Since the Wisconsin Farmer’s Union is a large backer of the WFHC, and they knew of my graphic design experience, I was asked to come up with a logo, a flyer, a banner, a poster and a simple website for the Food Hub. We were able to deliver in time and the feed back on the logo, flyer, etc was really receptive at the restaurant trade show. Andy helped make a lot of connections with his ability to speak to people’s needs and that is where he was first asked to apply for the sales position.

Ok, fast forward two weekends later: knowing how well we delivered a nearly complete corporate identity, the board asked us to answer their call for a bid to take on the Food Hub’s marketing and design needs for the forseeable future. This would be answered by four other established marketing firms and while we don’t have that sort of clout, Andy and I fully believe we are capable of selling regional food. It is after all, Andy’s passion and I have been working with farming design for nearly six years.

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