Duluth Trading Company Searches for Real Women to Showcase Ingenious Workwear

Reader Contribution by Press Release
Published on June 28, 2011
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Calluses are a plus. Dirty fingernails a pre-requisite. Whether you spend the sweltering summer days staking tomatoes, running cows to pasture, or framing houses, Duluth Trading Company WANTS YOU to be their new catalog model. The solution-oriented workwear retailer based in Belleville, Wisconsin, is looking for hardworking women to showcase their gear on catalog and web pages – professional models need not apply.

Starting TODAY and until August 13, women can enter the Duluth Real Women search online by visiting the Duluth Trading Real Women Contest page. The winner, who will be announced at an event at Duluth Trading’s flagship store in Mt. Horeb, Wisconsin, on October 1, will receive a $1,000 Duluth Trading shopping spree and the opportunity to participate in catalog and online photo shoots this Fall.

Both in its catalog and product development, Duluth Trading is committed to ensuring its products keep up with the women who wear them. They have enlisted a Real Women Test Panel to use and abuse gear and provide feedback to the product development team. Launched in 2005, Duluth Trading’s women’s brand has experienced significant growth.

“Duluth builds products with hands-on, self reliant women in mind – women who view clothing as an asset for real life and work, not a fashion runway,” says Stephanie Pugliese, Duluth Trading’s senior vice president of product development and marketing. “We want the women who grace our pages to inspire others by photographing them in their own environment and highlighting the hard work that makes them so inspiring.”

Over the years, Duluth Real Women models have been veterinarians, produce and landscape farm owners, master gardeners, researchers and serious do-it-yourselfers who demand their clothing work as long and hard as they do. “My Duluth workwear is the best! I work outside in all types of weather and need to be comfortable and work efficiently,” says Rebecca Claypool , an agroecology grad, Midwest produce farm owner and Duluth Real Woman. “Duluth Trading makes durable, rugged clothing that actually fits well. Their gear is my go-to each season.”

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