There’s no doubt in my mind that GRIT readers are Carhartt tough. So when a press release announcing Carhartt and Cintas’ contest found its way across my desk a couple weeks back, I naturally thought of our readers.
Cintas Corporation, North America’s biggest uniform supplier, recently partnered with Carhartt to offer Carhartt gear in a uniform rental program.
In celebration of that partnership and in conjunction with the roll-out of a new product offered by the companies, the Are You Carhartt Tough? contest is now underway.
So, my first question was what is Carhartt Tough?
“We describe ‘Carhartt Tough’ as someone who’s strong, dependable, resilient and rugged… All of which are characteristics of the Carhartt brand. With that said, people may consider themselves to fit these characteristics for many different reasons, so we encourage any and all to enter the contest … men and women, young and old, with different backgrounds, professions and interests.” That response, coming from Ashley Hallmark of Rubin Communications Group, immediately piqued my interest.
Strong, dependable, resilient and rugged – those words are part of what GRIT is all about. The name GRIT itself, to me, speaks to the resiliency of rural life and country work, and Carhartt apparel has long played a role in that work.
If you think you’re Carhartt Tough, here’s your chance to win. Beginning April 30, three finalists will be announced each quarter. After a year’s time, all 12 finalists will be featured on the contest website where the public will be encouraged to cast votes for the toughest of the tough. Two Grand Prize winners will receive either a weekend duck hunt trip designed by Ducks Unlimited, or a trip to the Stihl Timbersports Series in 2011. Visit www. CarharttRental.com, submit a short essay and photograph, and maybe a loyal GRIT reader will be recognized for being what we here in our editorial department call “GRITty.”
Caleb Reganand his wife, Gwen, live in rural Douglas County, Kansas, where they enjoy hunting, fishing, and raising and growing as much of their own food as they can. Caleb can’t imagine a better scenario than getting to work on a rural lifestyle magazine as a profession, and then living that same lifestyle right in the heartland of America. Connect with him on Google+.
