Carhartt and Cintas Having Worker Contest

There’s no doubt in my mind that GRIT readers are Carhartt tough. So when a press release announcing Carhartt and Cintas’ contest found its way across my desk a couple weeks back, I naturally thought of our readers.

Cintas Corporation, North America’s biggest uniform supplier, recently partnered with Carhartt to offer Carhartt gear in a uniform rental program.

In celebration of that partnership and in conjunction with the roll-out of a new product offered by the companies, the Are You Carhartt Tough? contest is now underway.

So, my first question was what is Carhartt Tough?

“We describe ‘Carhartt Tough’ as someone who’s strong, dependable, resilient and rugged… All of which are characteristics of the Carhartt brand.  With that said, people may consider themselves to fit these characteristics for many different reasons, so we encourage any and all to enter the contest … men and women, young and old, with different backgrounds, professions and interests.” That response, coming from Ashley Hallmark of Rubin Communications Group, immediately piqued my interest.

Strong, dependable, resilient and rugged – those words are part of what GRIT is all about. The name GRIT itself, to me, speaks to the resiliency of rural life and country work, and Carhartt apparel has long played a role in that work.