Raising Chickens Triggers Conscious Consumer

Reader Contribution by Shirley "rodeo" Landis Vanscoyk
Published on August 31, 2009
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I believe that every decade or so I should really look at my life. That’s usually because I have spent the previous ten years making a mess of it. So, on the day I turned 30, I was standing in the grocery store looking at a pack of chicken. I was figuring out, as it lay there with the plastic wrap snuggly clinging to its pinky, salmonella-infested moistness, that it just didn’t look that tasty. It also did not look like an animal. Because I am not one of those blessed with a mind that can take such information and just move on, and because it was my 30th birthday and I wasn’t feeling particularily moved by anything else about the day, I set myself a year long goal of really figuring out whether I was: A) an insatiable omnivore opportunity eater who just grazed my way mindlessly through life, or B) a Conscious Consumer who thoughtfully chose what she put in her body as a statement of her political, ethical, moral and spiritual beliefs.

It was the 80s. Most people remember the 80s as a-ha and Air Supply on the radio and the slow return of conspicuous consumption. For me, it was a decade of soul searching manifesting itself in an odd melange Joan Collins suits, Princess Diana beige hair and huge glasses. Casual wear was a denim jumper and sensible shoes – a uniform made necessary by our recent move to the farm. Looking bad, I was dowdy before my time.

Back to the chicken. I bought it, but every time I took it out of the freezer to cook, I would find myself staring at it, turning it this way and that. I had to wonder why I wasn’t looking at it and saying, “Yum, I can’t wait to sink my teeth into that.” I had to wonder why I was wondering at all. Bright light fills my head. It’s because I don’t see a connection between this hunk of frozen frankenchicken and an actual chicken.

I spent weeks walking around trying to discuss this conflict with friends and colleaques. Many would say, “I couldn’t eat it if it did look like a chicken!” Then they would relate some story of a grandfather or mother who would chop the head of a hen and let it run around the yard, or a cousin who hunts for all their meat. Maybe they would tell me about some duck or something they got for Easter and gave a cute name only to have it end up in a cassolette. Then, sometimes, something more insidious would happen – someone would tell me about a crazy college kid who gave up eating everything with a face.

So, I started obsessing about this issue and finally one day got tired of obsessing and decided to set myself about solving it once and for all.

I challenged myself: If I can raise a chicken, butcher it and eat it, I will remain a omnivore. If not, I will never eat anything with a face again.

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