More than 600 Mahindra USA tractor dealers, staff and partners from around the globe were on hand today as the number one selling tractor brand in the world based on volume unveiled the revolutionary new Mahindra Max series, comprised of the Mahindra Max 22, the Mahindra Max 25 and the Mahindra Max 28 XL. The official launch of the new models came after a two-week cyber-introduction on MahindraMax.com, a microsite Mahindra employed to give daily updates on this exciting new line. The game-changing series, including the first real tractor in the subcompact category and the introduction of a never-before-seen mid-compact model, will be available in dealerships later this month. In addition, the farm equipment giant will be introducing the models to media and the rest of the industry at the World Ag Expo in Tulare, California February 14-16 and at the National Farm Machinery Show in Louisville, Kentucky February 15-18.
"The competition is scared, but our customers have been patiently waiting for the arrival of the new Mahindra Max,” said Rick Wallace, owner of Wallace Tractor and Equipment in Jefferson Township, Pennsylvania. “The new Max will change the way the consumer looks at a subcompact tractor. Finally, a subcompact tractor with real tractor capabilities."
Each model in the Mahindra Max series features a full-length tractor frame that will allow users to install a backhoe at any time. In addition, a wide range of attachments and implements are also available for maximum versatility, including a drive-over mowing deck, snow blower, blade, broom, and the highest capacity loader on the market.
“Value means everything to my customers, and the new Mahindra Max series delivers,” added Dale Dubay, owner of Dubay's Tractor Center in Danielson, Connecticut. “The Mahindra Max 22 and 25 models will most definitely set a new standard of performance, versatility, and ease-of-use in the subcompact category, while the Mahindra Max 28XL’s combination of compact tractor performance in near compact size is something that has never existed before. My customers are going to be very pleased with this line-up.”
The Mahindra Max series is poised to deliver maximum performance, maneuverability and value with features that have never existed before in this category, including:
Mahindra became the #1 selling tractor in the world in 2010 by providing consumers with value-packed, high-quality tractors. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.
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