The red dot design award is
a well-known international design prize awarded by the Design Zentrum Nordrhein
Westfalen in Essen, Germany. Founded in 1955 the jury
now gets about 14.000 submissions from 70 countries annually, making it the
biggest product design competition in the world. This year the Husqvarna Group
– the world’s largest producer of outdoor power products including chainsaws,
trimmers, lawn mowers and garden tractors – was awarded a total of nine
different product awards.
”We are very honoured to recieve a recognition of this magnitude. It shows that our central focus on esthetics and function truly resonates throughout the organization and is appreciated on a global scale,” says Towe Ressman, Vice President Global Design at Husqvarna Group.
The announcement by the red dot jury means that all three of the Husqvarna Group’s global premium brands have been awarded the red dot design award: Husqvarna, McCulloch and Gardena. Each submitted product has been rated on criteria such as innovation, functionality, self-explanatory quality and environmental compatibility. ”All of our premium brands have a leading position within their respective market segments, which these nine awards certainly prove,” says Towe Ressman.
most notable prize, ”red dot: best of the best”, was awarded to the Husqvarna
Battery Rider –
a title given to a mere 1.37 per cent of the submitted entries. The grand award ceremony will be held at a gala event in Essen, Germany on July 2nd.
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