Cub Cadet Redesigns Website for Consumer Benefit

| 3/19/2009 11:15:00 AM

Hank Will and Mulefoot piglet.I just discovered that Cub Cadet has finally redesigned its website as a single point of information for all of its constituents. Folks can now easily access homeowner-rated equipment, Volunteer utility vehiclescommercial products and Cub Cadet Yanmar machinery through one dynamic, easy-to-use website. In the past, you had to jump from one site to another to capture the scope of Cub Cadet products … think that was a pain? It was.

Cub Cadet’s redesigh is based on some market research that indicated that potential and existing customers turn to the internet long before stepping into a dealership or retail store. Cub Cadet’s new website provides visitors with an experience that compliments their in-store experience by providing in-depth information on all products, including zero-turn riding mowers, compact utility tractors, commercial mowers and more. Browsing through all four product lines can finally be accomplished from one location, with the click of a button.

New Cub Cadet Website

“Short of entering into a dealership or retail store, we set out to make the go-to resource for all things Cub Cadet,” says Jeff Salamon, Cub Cadet’s director of marketing.  “We are giving consumers a central location to experience what we call the fundamentals of Cub Cadet products – innovation, progressive thinking, high performance and premium quality.  We want them to leave our website with the confidence and reassurance they need to feel that their investment is well-placed.”

In addition to showcasing Cub Cadet’s products, the new website connects visitors to dealers and retailers. After reviewing products and comparing details, website visitors can add products to a shopping list and with the click of a button and proceed to check-out. then allows visitors to arrange purchase from the nearest dealer.

What’s even more exciting to me is that this convenient purchasing process extends to parts. With 20-something vintage Cub Cadet garden tractors in my collection, online parts ordering is a real plus.

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