I just discovered that Cub Cadet has finally redesigned its website as a single point of information for all of its constituents. Folks can now easily access homeowner-rated equipment, Volunteer utility vehicles, commercial products and Cub Cadet Yanmar machinery through one dynamic, easy-to-use website. In the past, you had to jump from one site to another to capture the scope of Cub Cadet products … think that was a pain? It was.
Cub Cadet’s redesigh is based on some market research that indicated that potential and existing customers turn to the internet long before stepping into a dealership or retail store. Cub Cadet’s new website provides visitors with an experience that compliments their in-store experience by providing in-depth information on all products, including zero-turn riding mowers, compact utility tractors, commercial mowers and more. Browsing through all four product lines can finally be accomplished from one location, with the click of a button.
“Short of entering into a dealership or retail store, we set out to make CubCadet.com the go-to resource for all things Cub Cadet,” says Jeff Salamon, Cub Cadet’s director of marketing. “We are giving consumers a central location to experience what we call the fundamentals of Cub Cadet products – innovation, progressive thinking, high performance and premium quality. We want them to leave our website with the confidence and reassurance they need to feel that their investment is well-placed.”
In addition to showcasing Cub Cadet’s products, the new website connects visitors to dealers and retailers. After reviewing products and comparing details, website visitors can add products to a shopping list and with the click of a button and proceed to check-out. CubCadet.com then allows visitors to arrange purchase from the nearest dealer.
What’s even more exciting to me is that this convenient purchasing process extends to parts. With 20-something vintage Cub Cadet garden tractors in my collection, online parts ordering is a real plus.
I don’t often wax excited about corporate websites, but Cub Cadet’s website redesign is refreshingly useful … enough so that I am really excited. Click on in to www.CubCadet.com to marvel at the depth and breadth of cool tools and machinery the company offers.
Hank Will raises hair sheep, heritage cattle and many varieties of open-pollinated corn with his wife, Karen, on their rural Osage County, Kansas farm. His home life is a perfect complement to his professional life as editor in chief at GRIT and Capper's Farmer magazines. Connect with him on Google+.
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