Chain Saw Event Grabs Outdoor Enthusiasts

‘Master Your Great Outdoors™’ program continues to drive outdoor entusiasts to Husqvarna dealers

| September 12, 2008

Taking Husqvarna's Rancher chain saw for a spin.

courtesy Husqvarna

Taking a chain saw for a spin during Chain Saw Demo Days.

Charlotte, North Carolina – As fall chain saw season approaches, Husqvarna, a leading outdoor power equipment manufacturer, launches Chain Saw Demo Days as part of the company’s “Master Your Great Outdoors™” campaign. Through October 31, outdoor enthusiasts seeking innovative outdoor power equipment to help curb the high cost of fuel can participate in the Chain Saw Demo Days events at participating Husqvarna dealers nationwide. The events coincide with fall chain saw season and Chain Saw Safety Awareness Month.

“Chain Saw Demo Days is an important initiative supporting Husqvarna’s ongoing commitment to help drive our dealers’ business,” says David Zerfoss, president of Husqvarna Forest and Garden Co.

Chain Saw Demo Days includes product demonstrations and promotions. Participants will have the opportunity to test drive a new Husqvarna 460 Rancher chain saw equipped with Husqvarna’s exclusive X-TORQ engine technology, which offers 20 percent less fuel consumption and up to 60 percent less emissions. And just for test driving the new chain saw, they will receive a free Husqvarna hat. Outdoor enthusiasts who purchase the new Husqvarna 460 Rancher will also receive a new Husqvarna hatchet, which is hand forged with high quality Swedish steel and a hickory shaft.

Husqvarna’s support for dealers includes integrated, national marketing initiatives such as national TV, radio, consumer and trade magazine advertising accompanied by a micro-site at The site spotlights the campaign and provides customers with details about local Husqvarna dealers via the dealer locator feature. 

Husqvarna is the world's largest producer of lawn mowers, chain saws and portable gas-powered garden equipment such as trimmers and blowers. The group is also a world leader in diamond tools and cutting equipment for the construction and stone industries. Net sales in 2007 totaled $33.3 billion and the average number of employees was 16,000.

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