Hank Will, editor in chief: 785-274-4355, 
Brandy Ernzen, brand manager: 785-274-4304, 

Competition and information share the spotlight on program premiering Sept. 3 on RFD-TV 

TOPEKA, Kan. (Aug. 27, 2012) – Living in the country, there’s always something begging to be fixed. Need to mend a run of broken fence? Or give your tractor a routine checkup? Whether you’re a greenhorn or a rural expert, you’ll need “Tough GRIT” to help get the job done – with a few laughs to boot.

Rural-lifestyle publication GRIT and Tractor Supply Company present “Tough GRIT: The Rural America Challenge,” a television show that leads viewers step-by-step through common country tasks.

“Tough GRIT” airs Mondays at 7 p.m. ET / 4 p.m. PT, beginning Sept. 3, on RFD-TV. Episodes will rerun the following day at 9 a.m. ET and at

Each of the 26 episodes centers on a specific skill set, from felling trees to shearing sheep. Contestants compete in two challenges. Hosts Caleb Regan and Shannon Reilly moderate the challenges between Team GRIT and Team Tractor Supply, looking for efficiency, accuracy and safety. The winner of each challenge receives a $500 Tractor Supply gift certificate.

Each team consists of a rural competitor and a team expert. Hank Will, editor in chief of GRIT magazine, leads Team GRIT, while Team Tractor Supply is led by a different store manager each episode. The experts advise each contestant how to complete each challenge.

“Having lived in the country most of my life, I can say these projects offer tried-and-true advice – and in a way the whole family can enjoy watching,” Will says.

In addition to the competition, Will and the Tractor Supply managers offer more tips and tricks to help viewers take on their own projects at home.

RFD-TV is carried on DirecTV (channel 345) and Dish Network (channel 231). Visit to find local listings. “Tough GRIT” updates can be found on the show’s Facebook and Twitter pages.

To apply to be a contestant, go to or pick up a copy of GRIT magazine.

About GRIT 
GRIT magazine ( has celebrated rural American lifestyles since 1882. Each bimonthly issue combines practical articles, product reviews, do-it-yourself building plans, beautiful photos, reader advice, humor and a healthy dose of fresh attitude to offer a complete guide to life outside the city limits.

About Tractor Supply Company 
Tractor Supply Company, listed on the NASDAQ Stock Exchange as TSCO, operates more than 1,135 stores in 45 states. Tractor Supply Company stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Tractor Supply Company stores are located in the outlying towns in major metropolitan markets and in rural communities. The company offers a comprehensive selection of merchandise for the health, care, growth and containment of horses, livestock and pets, including select Purina and Nutrena brand feeds; a broad selection of agricultural products; and tools and hardware selected for our customers’ needs. In addition, the company sells light truck equipment, work clothing for the entire family, and an extensive line of seasonal products including lawn and garden power equipment products. For more information on Tractor Supply, access the website at

Fall 2012 Episode Line-up 
9/3/12 – Aerating and Seeding Lawns
9/10/12 – Felling and Limbing Trees
9/17/12 – Bucking and Splitting Firewood
9/24/12 – Posts, Braces and Gates
10/01/12 – Trailers: Hitches, Loading and Backing Up
10/08/12 – Wood Stoves
10/15/12 – Plasma Cutting and Welding
10/22/12 – Lane and Field Maintenance
10/29/12 – Horse Care
11/05/12 – Automated Gates and Mending Fences
11/12/12 – Canine Health and Shelter
11/19/12 – Tractor Maintenance
11/26/12 – Attracting Wildlife