Wrangler® Marks the Start of a New Generation of Cowboys


| 9/10/2012 12:25:11 PM


Wrangler®Western Wear – the iconic American denim brand and leading western apparel maker – announced today exciting updates to the fall Wrangler® 20X® collection, designed for today’s cowboy who wants to look great in and out of the arena.

Led by the launch of the new Competition Jean Style #01 – endorsed by the Professional Rodeo Cowboys Association (PRCA) – the Wrangler® 20X® collection sports the performance features required for extreme activities and the look desired for everything else – a combination that gives him confidence while he’s competing, performing, and just hanging out.

The Competition Jean will hit store shelves mid-September and offer a mid rise that sits at the waist; an extra relaxed seat and thigh for freedom of movement; heavy weight denim for added durability and strength; leg openings to fit over boots; and a cell phone pocket for convenience.

The Wrangler® 20X® collection is backed by a team of first-class competitive endorsees. From a world champion cowboy to a football player with giant stats, the latest class of Wrangler® 20X® endorsees is at the top of their game:

  • Kaycee Feild: PRCA world champion bareback rider and member of the Wrangler National Patriot Team raising awareness for American troops overseas, who wears his jeans on and off the dirt
  • Bear Pascoe: Professional football tight end for the New York Giants who wears Wrangler® 20X® jeans when he’s roping, and hanging out with friends and family
  • Silvano Alves: Professional Bull Riders world champion who represents the western lifestyle in the U.S. and abroad in his Wrangler® 20X® jeans
  • Austin Meier: Professional Bull Riders champion who requires durability and strength in every aspect of his life, including his jeans
  • Cody Johnson: Native Texan recording artist who puts his jeans through as much on the stage as cowboys do in the arena

“Wrangler 20X addresses the need of a new generation of cowboy who’s involved in the western way of life and the sport of rodeo in some way, even if he’s not a ProRodeo competitor,” said Robin Rich, senior marketing manager, Wrangler Western Wear. “We are thrilled to partner with this group of young, fresh faces who epitomize that active lifestyle.”



With a new label that celebrates the legacy of the Wrangler name, the collection’s rebranding will also be marked with a new logo, advertising campaign, in-store POS, and social media components. To access exclusive Wrangler® 20X® team content, find Wrangler Western on
Facebook at www.facebook.com/wranglerwestern,
Twitter at www.twitter.com/wranglerwestern,
YouTube at www.youtube.com/WranglerJeans,
and for more from Wrangler, visit www.wrangler.com.





Live The Good Life with GRIT!

Grit JulAug 2016At GRIT, we have a tradition of respecting the land that sustains rural America. That's why we want you to save money and trees by subscribing to GRIT through our automatic renewal savings plan. By paying now with a credit card, you save an additional $6 and get 6 issues of GRIT for only $16.95 (USA only).

Or, Bill Me Later and send me one year of GRIT for just $22.95!




Facebook Pinterest Instagram YouTube Twitter

Free Product Information Classifieds