The American Livestock Breeds Conservancy, a nonprofit organization devoted to the preservation of endangered heritage breeds, announced recently that it has officially changed its name to The Livestock Conservancy. This move is part of an effort to broaden the group’s advertising potential at a time when interest in heritage breeds “is at an all-time high,” says Executive Director Eric Hallman. “With a growing membership and reach, the need for a shorter name was apparent.”
The mission of the organization, however, will stay the same — to conserve the genetics of the nearly 200 livestock and poultry breeds that are currently at risk of extinction. “Most people don’t realize we have cattle breeds that are more endangered than the Giant Panda,” says Dr. Alison Martin, the conservancy’s research and technical programs director. The organization is confident that the more people become aware of this fact, the more they will want to become involved. Learn more about this topic through The Livestock Conservancy website.