An Autobiography: Chapter 26, Personality Dollar Bills

| 8/29/2012 4:46:09 PM

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It was in 1967 that I developed the idea for a currency product that would continue selling to this day: Personality® Dollar Bills. More than 1.5 million have been sold to date, the No. 1 seller being the “Santa Claus Dollar Bill,” followed by the “Elvis Presley Dollar Bills.”

Santa Claus Dollar Bill 

That year we were living in Denver, and my mail order business, specializing in country music products, was operated under Heather Enterprises. The catalog that year, with Heather’s photo on the cover, read: “Heather brings you over 200 fascinating products you can buy right in your own home.” On the first page was a small photo of me: “Howdy! Well, here we are with a brand new catalog … everything from Heather is fully guaranteed … she still says Minnie Pearl is her favorite. She likes Buck Owens and Eddy Arnold, too.”

On an inside page is a photo of Georgianna standing in front of a large poster of herself, advertising “BLOW YOURSELF OR YOUR FAVORITE STAR UP TO POSTER SIZE.” In that catalog there were 27 Personality® Dollar Bills featured at $2 each. Ten years later, the catalog offered more than 150, all country western stars, advertised at $2.95. When the product expanded to include world-wide personalities in all genres (more than 1,500), they were selling in major catalogs and retail shops for as much as $5.95 each!

Georgianna Ad Poster 

When I first got the idea to affix photos of personalities over George Washington on mint, uncirculated dollar bills, the question was if it was legal.

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