All American Cowgirls!

Tarter Farm and Ranch Equipment signs on to help the inspirational drill team, the All-American Cowgirl Chicks, improve the quality of life for children in North Texas.

| June 10, 2011

Dunnville, Kentucky — What do you get when you mix hard work, a commitment to excellence and a tireless spirit? Success. Both Tarter Farm and Ranch Equipment and the All American Cowgirl Chicks rodeo entertainment both believe that on the road to glory, there are no short cuts. Both are thrilled to announce they will begin working together in 2011.

Tarter Farm and Ranch Equipment and the Cowgirl Chicks both have proud histories and strong futures. Founded in 1945, Tarter is still managed and owned by the Tarter family, and is one of the most financially strong companies in the agribusiness-manufacturing sector. The Tarter family manufactures quality products that are built, used and trusted by ranchers and farmers across the world.

Similar to Tarter, the Cowgirl Chicks are a team with a story, a style and a vision all their own. They know what it is like to start from the ground up, get dirty, get knocked down, and take something that no one believed in and turn it into a something. The team’s horses are an integral part of the Cowgirls Chicks’ success. These horses were once turned away, given up on, or abused. With time and dedication, the girls turned these rescued, “problem horses” into true champions. The all-female team performs trick riding and stunts in more than 85 performances across the United States.

Tarter Farm and Ranch and the Cowgirl Chicks know the importance of having reliable equipment. In order to keep their team of athletes on the road, to help with costs the Cowgirl Chicks offer various training sessions at their ranch in Weatherford, Texas. It takes a lot of hard work and even hard-working equipment to keep the ranch running and the show stunning. Cowgirl Chick’s founder Trish Lynn says, “Not having the right equipment can be a matter of life or death for us. The stunts we perform are extremely dangerous and we need to rely on our horses, ourselves and our equipment. We know we can trust the durability and reliability of Tarter products.”

“We are impressed by the spirit and commitment of the girls. They are truly inspired to inspire. At Tarter, we know that more than 50 percent of folks who use our products are women, and we want to make sure we are not just hearing women but really listening to what they are saying,” says LuAnn Tarter, a senior leader at Tarter. “This partnership is a great fit for both of us.”

Tarter and Cowgirl Chicks look forward to joining forces to help promote a “life well-lived” in the Rodeo World in 2011 and into the future.

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