ALBC, Tractor Supply Partnership

The American Livestock Breeds Conservancy and Tractor Supply Co. hatch a new partnership to help preserve heritage poultry.

| March 18, 2011

  • Java Chickens
    Java chickens do well when given the opportunity to free range.
    courtesy The American Livestock Breeds Conservancy

  • Java Chickens

Pittsboro, North Carolina – The American Livestock Breeds Conservancy (ALBC) is pleased to announce a new promotional partnership with Tractor Supply Co. (TSC) to raise awareness of endangered and heritage poultry breeds.

Beginning this month, more than a thousand Tractor Supply stores across the country are participating in the annual Chick Days program through May 9. This year, the program includes a number of heritage breeds of poultry, many of which are considered endangered by the American Livestock Breeds Conservancy.

“This partnership will bring awareness to a critical issue facing the American agricultural system – dwindling diversity and the subsequent loss of many breeds of livestock and poultry,” says American Livestock Breeds Conservancy Executive Director Charles Bassett. “For ALBC, this is an opportunity to educate Tractor Supply’s current and future customers by providing them with the support and information necessary to raise endangered poultry breeds.”

As part of the partnership, the American Livestock Breeds Conservancy has provided research, information and technical expertise, helping Tractor Supply to share the message of heritage breed conservation with their customers.

“Heritage breeds are the original backyard chicken,” says Jeannette Beranger, research and technical program manager for ALBC. “It makes sense for hobby-farmers, ranchers, and even suburban and rural homeowners to take interest in these breeds. These are the breeds of our grandparents and great-grandparents – and they are disappearing.”

The United Nations Food and Agriculture Organization estimates that 21 percent of livestock breeds worldwide continue to be at risk of extinction. The American Livestock Breeds Conservancy is the only organization in the United States working to stop the extinction of these breeds – ensuring the future of our agricultural food system.

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