I just learned that Cub Cadet and Mike Rowe, host of Discovery Channel’s Dirty Jobs have teamed up to support American soldiers in conjunction with Project Evergreen's Green Care For Troops program, which has helped more than 10,000 military families with yard maintenance since 2006. This program is designed to help folks with yard care while a member of the family is deployed -- Cub Cadet's involvement is just one of many reasons that I resonate with the brand.
Cub Cadet has been Green Care For Troops' financial underwriter since the beginning and this latest collaboration with Mike Rowe, called the “Get Ready to Get Dirty” challenge, asks Americans to roll up their sleeves, get dirty and volunteer to help neaby military families. In order to kick off the new effort, Cub Cadet and Mike Rowe recently completed a major lawn overhaul for a soldier who returned from overseas to find his yard in shambles. Mike Rowe and dozens of volunteers put a full line of Cub Cadet equipment to work and spent the day planting, tilling, digging, cutting, getting dirty -- and having a bit of good clean fun. When the dust finally settled, the lawn was transformed from an overgrown disaster to an expanse of green to be proud of.
The Dirty Jobs production crew joined Mike Rowe on this special mission and captured short scenes to run within the Dirty Jobs television show -- these scenes will begin airing tonight, along with longer segments that you can find online here. Be sure to check out what Mike Rowe has to "say" about the experience here.
If you are interested in supporting mission through Green Care For Troops, check out the website here.
Hank Will raises hair sheep, heritage cattle and many varieties of open-pollinated corn with his wife, Karen, on their rural Osage County, Kansas farm. His home life is a perfect complement to his professional life as editor in chief at GRIT and Capper's Farmer magazines. Connect with him on Google+.