News Release

Bryan Welch, publisher and editorial director, Ogden Publications: 785-274-4308; bwelch@ogdenpubs.com
Bill Uhler, general manager, Ogden Publications: 785-274-4401; buhler@ogdenpubs.com 

Farmers’ Almanac™ and “Farmers’ Almanac TV partner with Ogden Publications to create a cost-effective, one-stop channel for rural-lifestyle advertisers

Relationship consolidates advertising buy at the most trusted media brands for “the farmer in all of us”

TOPEKA, Kan. (Jan. 5, 2009) — Companies looking to reach the growing $5.5 billion rural-lifestyle market can now do so with one call. Almanac Publishing Company, owners of Farmers’ Almanac, and Buy The Farm, LLC, producers of “Farmers’ Almanac TV,” have consolidated their advertising sales efforts with Ogden Publications’ leading rural-lifestyle magazines Grit, Mother Earth News, Capper’s and Farm Collector.

Combining more than two centuries of publishing experience, the partnership gives advertisers easy access to the most trusted brands in the rural-lifestyle space. Advertisers can reach more than 90 million television households, 3.5 million magazine readers and 1.1 million unique monthly Web site visitors with an integrated campaign. These multimedia opportunities include tiered packages — priced up to one-third off the rate card — and custom solutions featuring television spots, display ads in monthly and bimonthly magazines and the annual edition of the Farmers’ Almanac, and targeted ads online and in electronic newsletters. A limited number of spots are available for the 13-episode third season of “Farmers’ Almanac TV,” slated to air nationally on PBS beginning in early April.

“The rural-lifestyle market continues to gain traction in this economy, and Ogden Publications strives to provide the highest quality and most efficient opportunities for our advertisers to engage these highly motivated buyers. I can think of no better complement to our magazines than the Farmers’ Almanac properties,” says Bryan Welch, publisher and editorial director for Ogden Publications.

“Combining advertising sales efforts with Ogden Publications’ portfolio of like-minded magazines and Web sites allows our advertisers proven ways to get even more bang for their buck with a host of targeted print and online solutions,” says Peter Geiger, Philom., editor of Farmers’ Almanac.

Bill Chisholm, chairman and CEO, Buy The Farm, LLC, says, “The authenticity and do-it-yourself mentality of all these properties really speaks to the farmer in all of us, making this an exciting option for advertisers needing to cut through the clutter of the rural-lifestyle market.”

Companies interested in learning more about Ogden Publications and Farmers’ Almanac advertising solutions can call Ogden Publications toll-free at 800-678-5779 or e-mail adinfo@ogdenpubs.com.

About Ogden Publications Inc.
Ogden Publications Inc. (www.OgdenPubs.com), based in Topeka, Kan., is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Its brands include industry authorities Mother Earth News, Natural Home, Utne Reader, The Herb Companion, Capper’s, Grit, Farm Collector, Gas Engine Magazine, Motorcycle Classics and Good Things to Eat. In addition to its media portfolio, Ogden Publications offers a complete line of individual accident, health and life insurance and annuity products through its Capper’s Insurance Service division. Capper’s Insurance Service serves individuals in Kansas, Nebraska, Missouri and Iowa.

About Farmers’ Almanac
Farmers’ Almanac (www.farmersalmanac.com) has been the trusted authority on smart living for almost 200 years. Time-tested and generation approved, the Farmers’ Almanac is a compendium of knowledge on weather, gardening, cooking, remedies, managing your household, preserving the earth and more. Anyone can give you advice — Farmers’ Almanac goes beyond today’s experts and enlightens you with generations of perception, experience and common sense. Its offerings include an annual print edition, 30-minute magazine-style TV show, Web site and electronic newsletters.

About Buy The Farm, LLC
Buy The Farm, LLC (www.buythefarmllc.com) is a U.S. leader in the creation of high-quality video programming for environmentally friendly and resourceful living. The company owns the exclusive perpetual license to create video content and licensed merchandise around the Farmers’ Almanac brand. Buy The Farm has produced three seasons of the weekly 30-minute television magazine show “Farmers’ Almanac TV” which was broadcast on 88 percent of all PBS stations in the U.S during the first two seasons, reaching over 90 million households.