Sell Homemade Jams and Jellies at Your Local Market

Texas treats are blissful to eat and profitable to sell. Here's how you can sell homemade jams at jellies.

Homemade Blueberry Jam
Home-canned blueberry jam on freshly baked, homemade wheat rolls – what could be better?
Lori Dunn
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Americans are hungry for quality, homemade goods, and people with a passion for cooking are filling that flavorful niche. Treats such as Meaner’n a Snake Pickles, Hot Pepper Jelly and Cobbler in a Jar, previously served only at the kitchen table, are now big sellers at market days, farmers’ markets and even craft sales. And part of this new culinary experience, which actually harks back to the way humans have shopped for millennia, includes time spent negotiating in lively vendor-buyer interactions. Learn how to sell homemade jams and jellies at your local market, and it might just turn into a profitable little business. 

Deep in the heart of Texas

Don and Marsha Bales of San Antonio decided four years ago to test their local niche. They put 10 dozen jars of homemade goodies – cobbler in a jar, grape jelly, and strawberry and peach jam – into their van and set up a booth at Wimberley Market Days in Wimberley, Texas. The Bales’ fresh-tasting jams and jellies were an immediate hit.

As their part-time hobby grew into a full-time business, they expanded their menu and number of venues. Today, their brochure lists 31 items including old favorites like their pepper jellies and other intriguing treats with names like Cowboy Candy and Mesquite Bean Jelly.

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