The time has never been better for women to get into agribusiness, read more to learn the different areas that women may fit in the farm world.
Don’t believe the hype; get your own data. Intuit, trust, and verify. Notice emergent possibilities; kindle them gently. Build fierce loyalty with people who know how to motivate themselves. Inspire them and gift them a lot of freedom.
-Severine von Tscharner Fleming, director of Greenhorns, co-founder of Farm Hack, National Young Farmers Coalition
Photo by Fotolia/Image Source
Jordan Champagne of Happy Girl Kitchen, alongside her daughter, packing lemons in crocks.
The Good Food Awards
Draw ideas from award-winning masters: Study the list of Good Food Awards and harvest ideas. Are certain food categories offered in some areas of the country but not yours? What can you learn from the packaging, websites, and marketing approaches? You’ll quickly see that the vast majority of these companies, like Happy Girl Kitchen, build brand through authenticity — sharing honest stories about what motivated the upstart and where the ingredients are grown.
Launched in 2010, the Good Food Awards came to life through a collaboration of food producers, farmers, food journalists, and independent grocers aiming to recognize “truly good food,” the kind that brings people together and builds strong, healthy communities. Winners are honored at a special ceremony in San Francisco in January.
Photo by John D. Ivanko
Faye Jones harvests greens on her farm.
Photo by Mark Plunkett
In “Soil sisters,” by Lisa Kivirist, you are taken into a conversation among friends that describes their struggles and success as women farmers.