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Duluth Trading Company Enlists Agricultural and Gardening Gurus to Select the Next “Real Women” Model

Duluth Real WomenWomen who are outstanding in their field have joined forces with Duluth Trading Company in its search for their next Real Women Model.  Together with Duluth Trading’s brand team, the following experts will serve as guest judges:  Sandra Gerdes, test garden manager for Better Homes & Gardens magazine; Lori Grzybowski, editor of Country Woman magazine, and Ann Munson, board member for the Madison Area Master Gardeners Association.

“Our line-up of guest judges is incredible and their feedback will be essential to our search,” says Stephanie Pugliese, Duluth Trading’s senior vice president of product development and marketing. “We’re looking forward to adding and featuring more stand-out Real Women to the Duluth Trading women’s brand.” 

The solution-oriented workwear retailer based in Belleville, WI is searching for hardworking women to showcase their ingenious gear in Duluth Trading catalogs and the Duluth website.  Between now and August 13, women can enter the Duluth Real Women search online at www.duluthtrading.com/model. The winner, who will be announced at an event at Duluth Trading’s flagship store in Mt. Horeb, WI on October 1, will receive a $1,000 Duluth Trading shopping spree and the opportunity to participate in photo shoots for the company’s catalog and at www.duluthtrading.com this Fall. 

Given Duluth Trading’s focus on real women who dig in and get their hands dirty – professional models need not apply for this model search. “I have been a longtime fan of Duluth Trading products and am delighted to help select the next Real Women Model,” says Madison Area Master Gardeners Association board member, Ann Munson. “Duluth has an unyielding commitment to developing serious workwear for women, underscored by the fact that they photograph real women at work – gardeners, researchers, veterinarians, farm owners – to showcase their gear on-line and in their catalogs.”

Both in its marketing and product development, Duluth Trading Co. is committed to ensuring its products keep up with the women who wear them.  In this pursuit, Duluth has also enlisted a Real Women Test Panel to use and abuse gear and provide feedback to the product development team.  Launched in 2005, Duluth Trading’s women’s brand has experienced significant growth.

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