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American Dairy Returns to RFD-TV

RFD-TV announces the return of American Dairy, the popular show produced from Fort Worth, Texas will begin airing Tuesday, March 6, 2012 at 7:00 p.m. (EST) and repeats on Wednesday at 9:00 a.m. (EST).

The American Dairy is the first program dedicated solely to telling the story of America’s dairy farmers, the dairy industry and the journey of milk, from farm to fridge.  The producers of the program work with dairy producers from across the country to share stories and educate America on the importance of dairy.

The United States is home to over 60,000 dairy farm families producing almost 177 billion pounds of milk annually.1 The American Dairy show features small farms and families that have been in the dairy business for generations and new dairy facilities that are utilizing modernized milking techniques.

With less than 2 percent of the U.S. population involved in farming today, many people don’t have the opportunity to visit a dairy farm and most are three to four generations removed from the farm. “American Dairy’s goal is to bridge the communication gap and sort the fact from fiction,” said Joe Lichtie, president of Superior Productions. “The industry is more than just milk and viewers will see hard-working producers bringing wholesome dairy products to the table.” The American Dairy will cover topics from consumer nutrition to the environment and technology.

Source: Dairy Management Inc., National Milk Producers Federation, California Milk Advisory Board, Pennsylvania Center for Dairy Excellence.

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