CHESTERFIELD, MISSOURI – Manna Pro Products LLC, the maker of the trusted Calf-Manna animal supplement, has just introduced Horse-Manna, a new vitality supplement exclusively for the nutritional requirements of the equine market.

According to Jason Bachert, Vice President of Manna Pro Retail Sales, the new Horse-Manna formulation is intended to complement existing Manna Pro products, but not replace them. “As we developed Horse-Manna, we started with the proven science behind Calf-Manna, and added several additional features specific to equine health,” he says. “So while Calf-Manna offers performance enhancing benefits for multiple species of animals, Horse-Manna promotes the overall health and vitality unique to a horse.”

Bachert says Horse-Manna should not replace Calf-Manna on retailers’ shelves; it simply gives them an option designed specifically for equine customers. “Our new vitality supplement offers horses what they need, and owners a name they can trust, all from one retail location,” he says.

Manna Pro says Horse-Manna provides nutritional differences that horse owners will be able to see for themselves. In addition to vitamin and mineral fortification that promotes overall health and well-being, Horse-Manna also contains flax and linseed meal for a healthy, shiny coat, and high quality proteins for optimum growth and muscle development. The formula is anise-flavored for palatability, and has yeast cultures and other microbials that aid digestion. It is formulated for horses of all ages and stages of activity, and includes supplemental fats for healthy weight gain.

Horse-Manna sells at a price that is 25% to 50% less than competitive vitality products, and contains the same or better nutrition. Each bag of Horse-Manna comes with a convenient one-ounce scoop for easy feeding, and feeding amounts range from 2 ounces per day for weanlings to 4 – 6 ounces per day for mature horses.

Horse-Manna will be available at retailers nationwide beginning in June 2011.  

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This press release is presented without editing for your information. GRIT does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.  

CHESTERFIELD, MISSOURI – Manna Pro Products, LLC, is acquiring three well-known brands in the equine care category from Summit Industries, Inc. The agreement includes the purchase of the Corona and Horseman’s Dream animal care brands in addition to an exclusive license to market the Lexol leather care brand to the equine market. Summit will continue to sell and distribute Lexol to its existing non-equine markets. The brands complement Manna Pro’s existing product offerings, which range from quality animal nutrition products to grooming and stable management products, and will be available wherever Manna Pro products are sold.

Manna Pro produces high-quality animal nutrition and care products for a broad range of animals. Its largest group of products is geared to horses, but the company also produces feed for backyard poultry and goats, rabbits, cattle, pigs, and companion animals. Manna Pro’s product lines primarily serve the “lifestyle farmer” market – people who own acreage with farm animals, and operate their farms as a hobby rather than a business. The company’s flagship product – Calf-Manna – has been a staple of animal owners for over 80 years. Its products appeal to people who view their animals not as merely livestock, but as a part of their lifestyle, and even as a part of their family.

According to John Howe, President of Manna Pro Products LLC, product innovation, consistently high quality, and excellent service are keys to the company’s continued growth. “Our customers in the equine and other lifestyle farming segments rely on Manna Pro to bring them the very best options for animal care and nutrition,” Howe says. “We are dedicated to serving as a one-stop resource for the finest brands, and we are excited to bring three trusted names to the Manna Pro family with this acquisition.”

With the acquisition, Manna Pro customers will now be able to find the following products at retail locations across the country:

· The Lexol family of cleaners and conditioners is carefully formulated to maintain the beauty and durability of all types of fine leather, and its alkaline-free products are trusted to maintain the beauty and extend the life of leather saddles and tack. Horse owners also prefer Lexol’s Neatsfoot Leather Dressing, which is specially formulated to condition and protect light-colored leather without darkening or leaving behind a greasy finish.

· Corona products are lanolin-based animal care products and include Corona Ointment, Corona Hoof Dressing, Corona Shampoo Concentrate, and Corona Udder Butter. With over 100 years of experience in helping care for human and animal skin, Corona products have become an essential in stables around the country.

· Horseman’s Dream is a line of animal skin and wound care products widely known for its Veterinary Cream, the “original” first-aid cream compounded from stabilized Aloe Vera. Other Aloe based products such as Liniment, Fly Gone Fly Repellant and Shampoos are now a part of the Horseman’s Dream family.

The Corona Stable of Products acquisition is part of the Manna Pro strategy to expand its offerings in the care and nurturing of animals. According to Howe, “Manna Pro is able to leverage its strengths in retail distribution, new product development, package design, and consumer marketing to give additional focus to the brands we acquire. When customers buy products that are part of the Manna Pro family, they can be confident they are receiving excellent quality at a great value across every product line.” 

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This press release is presented without editing for your information. GRIT does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.