Container Gardening Grows off the Charts
(Page 2 of 2)
June 6, 2008
Kathleen Phillips for Texas A&M
"So retailers have developed ways to provide containers that last longer," she says. "For the money, a container lasts longer than a similarly priced bottle of wine or dinner out, for example, and that’s important to the consumer."
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But retailers didn’t stop there, she says. Some are already offering "take-home packs" of plants marketed to replenish annual plants that have died in containers or to change out seasonally.
The next major push, Starman says, will be toward the educational, increased care information requested by people in the study.
More than three-fourths of the respondents in Starman’s study, an online survey, said they would be more likely to purchase a container garden if extensive information was provided, and 85 percent said they would be willing to visit a Web site to obtain that information.
"Developing Web sites for the information would save growers the expense of putting tags for all the plants, especially if there are multiple plants in one container," she says.
Starman says additional research is needed, particularly on the pricing side of container gardening, because there are two types of consumers for this product: the do-it-yourself type and the do-it-for-me type.
"Some are willing to spend a lot more money for a beautiful container garden," she says. "And there is also a market for servicing container gardens, especially for independent nursery operators who can sell it, deliver it, maintain it and change it out seasonally, for example."
Information about container gardening can be found at the Web sites aggie-horticulture.tamu.edu/floriculture.html or www.Container-Gardens.com/.
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