A Century of Citrus Goodness

Photo contest celebrating Sunkist's 100th year to benefit Special Olympics

March 14, 2008
By Tran Ngo, Sunkist Growers Inc. 
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LOS ANGELES - Slice and click! People around the world are breaking out their cameras and slicing oranges and other citrus fruits for the biggest citrus-themed photo competition of its kind. The festivities are drawing thousands of international participants and headline Sunkist Growers' global celebration commemorating "100 Years of Sunkist."

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The contest received a kick-off on Sunkist International Smiles Day (February 20), with citrus lovers from around the world including the United States, Canada, China, Korea, Hong Kong, Japan, Singapore, Malaysia and Taiwan invited to submit original photos of themselves with a creative "Sunkist Smile" (orange wedge in the mouth). For the winners, there are a number of grand prize packages featuring international travel plus bragging rights of having their winning "smile" flashed at the world-famous Times Square in New York City. Each time an eligible submission is received, Sunkist is donating from 100 cents to 100 yen to Special Olympics, up to $50,000.

Now through May 15, consumers from around the world are encouraged to submit a photograph and brief caption to www.Sunkist.com. On-screen instructions will direct participants to the appropriate in-language micro-site for their country. Judging criteria are based on Creativity (40 percent), Fun Factor (30 percent) and Quality of Image (30 percent). One grand prize winner and multiple first-place winners will be selected from each of the participating countries. See www.Sunkist.com for official contest rules.

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